JacksonvilleReal Estate January 12, 2026

Prediction alert! What are the 2026 real estate market trends for Jacksonville, Florida?

 

What’s in store for the 2026 real estate market in Jacksonville, Florida?  I’m diving in on what to expect this year. 

1. 📈 Population & Job Growth Keep Demand Strong

Jacksonville continues to attract new residents thanks to:

  • Logistics (port, rail, interstates)
  • Defense
  • Healthcare
  • Fintech
  • Advanced manufacturing

Net in‑migration remains a major driver of housing demand.

Impact:

  • Strong buyer pool for family homes, townhomes, and newer construction.
  • Consistent rental demand, especially near medical and logistics hubs.

2. 🏠 Two‑Speed Market: Turnkey Homes Win

REAL MLS data and local analysts describe a split market in 2026:

Fast-moving:

  • Renovated, move‑in‑ready homes
  • Newer roofs + wind mitigation
  • Desirable school zones
  • Beach‑adjacent or walkable neighborhoods

Slow-moving:

  • Dated interiors
  • Older roofs (pre‑2012)
  • Overpriced listings
  • Condos/HOAs with weak reserves

Impact:
Sellers with updated homes see multiple offers; others face price discovery and longer DOM.

3. 🏗️ New Construction Expands — Especially Suburban

Builders continue adding supply in:

  • Northside
  • Westside
  • St. Johns County

This moderates price pressure but creates competition for older resale homes.

Impact:

  • Buyers get more choices.
  • Builders use incentives to attract payment‑sensitive buyers.
  • Appraisal spreads appear in fast‑growth tracts.

4. 💸 Insurance Costs Still a Swing Factor

Insurance remains one of the biggest variables in 2026.

Homes that sell faster:

  • Newer roofs
  • Wind mitigation
  • Elevated/beach‑area homes with updated flood compliance

Homes that struggle:

  • Older roofs
  • Historic homes with outdated plumbing/electrical
  • Condos with weak reserves

5. 📉➡️📈 Prices Bottom Early 2026, Then Rise Slowly

Analysts expect:

  • Prices to continue softening early 2026
  • A bottom in mid‑to‑late 2026
  • Modest appreciation of +1% to +3% in the baseline scenario

Zillow’s 12‑month forecast also shows a +1% rise, signaling stabilization.

6. 🧊➡️🤝 Shift Toward a Balanced Market

Jacksonville has cooled since 2022, but 2026 brings:

  • More inventory
  • Lower mortgage rates
  • Improved buyer confidence

NAR lists Jacksonville as a Top 10 Hot Spot for 2026, citing affordability improvements and strong demand potential.

Impact:

  • Early 2026: Buyer‑leaning
  • Late 2026: Balanced, with competition returning for A‑grade listings

7. 🏘️ Neighborhood Trends to Watch

Riverside/Avondale: Low inventory, walkability demand; inspection issues common
San Marco: Strong for renovated bungalows; flood‑zone sensitivity
Southside: Newer condos/townhomes hold value; HOA reserves matter
Mandarin: Fast absorption for turnkey SFH; roof age is key
Jacksonville Beaches: Premiums for renovated/elevated homes; insurance + STR rules matter
Northside: Affordability draw; new builds expanding
Westside/Orange Park: Payment‑sensitive buyers; builder incentives help

 

8. 🏘️ Investor Trends

Most resilient plays in 2026:

  • Build‑to‑rent
  • Mid‑term rentals near hospitals/logistics hubs
  • Newer townhomes with strong reserves